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Bachelor of Arts in Economics with Minor in Business Indiana University, Indianapolis, IN


Bachelor of Arts, with Honors
(Economics with a Minor in Business)
May 2000
Awards included:
-Top Ten Women on Campus (of
25,000 students)
-Outstanding Upperclassman
-Golden Key National Honor Society

– Outstanding Economics Major

Dori Wyota Etter


Independent Consulting Owner

North SF Bay Area Rates vary
July 2008 – present

Work with individuals interested in building a new business, growing an existing service-based business, or growing a
new aspect of a current business. Current and past projects include:
• Planning, execution, and management of the Cosmic Cowgirls’ First Annual Bay Area Visionary Women’s
Conference, turning a profit and receiving glowing reviews from attendees and presenters.
• Developed a website and business plan for a proposed business: Hospital Healing Environments.
• Prepared financial models to analyze multiple business lines for Shiloh Sophia McCloud.
• Designed and planned web-based collaborative community called “Conscious Lifestyles.”
• Strategy development and marketing support for New Consciousness Entrepreneurs Network.

Electric Rose Gallery Owner/Partner

Healdsburg, CA Investment Opportunity
July 2008 – present

Own and operate a retail art gallery in a premier location on the Plaza in Healdsburg, CA. I work with my partner to
select artists and art to represent, including developing co-marketing campaigns and potential wholesale products. I
manage the books, inventory, and contracting with vendors & artists. I have developed and documented on-going
processes for effective daily operations.

Ariba, Inc. (formerly FreeMarkets, Inc.) Sr. Manager, Managed Procurement Services

Sunnyvale, CA {Feb 2006 – Oct 2007}
Jan 2001 – Oct 2007

This role was as a Sr. Manager in our outsourcing business. In this capacity, I was responsible for program roll-out,
development and execution of a previously under-developed business. I led a global team responsible for $270M in
indirect materials spending. I not only hired and managed our global team, but I developed relationships with global
customer stakeholders, including those at the SVP and C-level. Key accomplishments included the creation and
documentation of a change management plan used for this client and others, exceeded first year savings targets by 2%,
while managing the transition, and lowered our cost of delivery through improved processes.

Ariba, Inc. (Continued) Manager, Sourcing Consulting

{Pittsburgh, PA, Jan 2002 – Jan 2006}

Responsible for program management, development and execution for two key Fortune 10 clients, generating over
$15M in revenue for Ariba. I created and defined a new high-margin service offering that was eventually rolled out to
dozens of customers, for which I received numerous company awards. For these customers, I managed a sourcing
pipeline of over $700M annually, resulting in over $100M in savings. I developed deep, advisory relationships with
the customer executive team, and led a diverse group of 13 consultants located around the world. I was responsible
for account growth from a single division opportunity to a corporate-wide initiative. I also won the quarterly
Excellence Award for extraordinary Customer Service, an award given based upon client nominations.

Market Maker

{Pittsburgh, PA , Jan 2001 – Jan 2002}

Here, I managed project teams, processes, procedures, resources and activities relating to global sourcing projects for
direct materials in plastics and metals categories. In this role, I managed customer expectations and achieved stated
goals, through inspiring and guiding diverse teams. I used influential leadership skills to gain buy-in from customers
and suppliers skeptical of our newly developed technology approach to sourcing (e-sourcing and auction platforms).

United States Navy Data Processing Technician

United States
Feb 1988 – Oct 1993

Multiple assignments including:
• Developed and delivered training programs for superiors and subordinates in use of new technologies
• Supervised a department of over 40 enlisted personnel
• Temporary assignment as an MP (Military Police) on deployed ship
• Trained fire fighter and first responder for shipboard disasters

My Assessments

DiSC Profile



Strategic, Activator, Futuristic, Communication, Focus

Big 5 Workplace Assessment

Analytical Thinking, Creativity, Innovation, Action Orientation, Entrepreneurship


At ThinkLikeAnApp℠, we are empowering Small Business to build trust with the Modern Consumer. Using the Trust builders of Authenticity, Transparency and Immediacy, we help business owners create the perfect customer match.
I created Inspired Income to provide one-on-one and group consulting/coaching for small and medium-sized businesses, as well as for solo-entrepreneurs. Key competencies include developing new lines of business (service or product based), growing existing lines of business, and designing plans for long-term sustainable growth.
Independent Business Consultant
Inspired Income
I provided direction and planning, as well as oversaw and managed the day-to-day operations of this multi-strategy private investment firm that is focused on producing high-yield, risk-reduced opportunities for a select set of investors. I was also responsible for deal sourcing and acquisitions, oversight of business partnerships and contracts, and execution of marketing and other strategies.
Voice President of Business Development & Operations
Phoenix Investment Funds
Electric Rose Gallery was a successful art and retail space in Sonoma County, the heart of California Wine Country. Located in Healdsburg, California, the gallery represented the work of an impressive list of female artists and designers, largely from the West Coast, and featured fine art, sculpture, high-end and casual jewelry, wine country art, and more.
Art Gallery Owner
Electric Rose Gallery
FreeMarkets, Inc.—founded in 1995 and acquired by SAP Ariba Inc. in 2004 before becoming part of their partner Accenture—provided software, services, and solutions to address the Global Supply Management (GSM) market. Serving customers from seventeen locations in thirteen countries on five continents, team members provided service to customers in thirty-five languages through operations centers in Pittsburgh and Singapore.
Senior Spend Manager
SAP Ariba
Assignments included the following: • Developed and delivered training programs for superiors and subordinates in use of new technologies, both hardware and software. Supervised a department of over forty enlisted personnel.
Data Processing Technician
US Navy