A Few of My
What I do
Supported the development of a clear audience definition and developed a website improvement plan and marketing strategy consistent with this audience. Provided on-site marketing training to newly certified Radical Honesty coaches to assist in the development of their individual businesses, existing throughout the globe. Radical Honesty is a self-improvement program based on the lifetime works of Dr. Brad Blanton. More information can be found at radicalhonesty.com.
Created a three-year growth path for the company, which is devoted to creating a worldwide positive ripple effect through flowers and flower elixirs. This project included supporting the design of an online program for monthly delivery of their flower elixirs and writing the copy for the marketing campaign. At first launch, we had 100+ people enroll in the delivery program. Since that time, it has operated consistently and become a mainstay in the company’s revenue platform. During this time, company founder Katie Hess inked a book deal with Hay House to co-author “Flowerevolution: Blooming into Your Full Potential with the Magic of Flowers,” with award-winning director, producer, and cinematographer Louie Schwartzberg. I proudly developed the marketing strategy and plan for the book launch, and Katie continues to make use of the plan as she promotes the book on a multi-city, worldwide tour. Join the Flowerevoution at lotuswei.com.
Worked with artist and seventeen-time best-selling author SARK (Susan Ariel Rainbow Kennedy) to develop and expand her brand into an online powerhouse. Products developed included destination retreats, live online writing programs, individual and group coaching programs, self-guided online delivered transformational programs, e-books, posters, blankets, and more. Net result was a million-dollar+ turnaround, with a dramatic reduction in time spent working. Explore all the PlanetSARK has to offer at planetsark.com.
After successfully launching her eponymous fashion line into over 250 boutiques, Stella Carakasi came to me to develop an initial online marketing plan to grow her company’s newly launched e-commerce platform. Our first marketing campaign moved their monthly online run rate from $1500/month to $15,000/month and was sustained for twelve months. Subsequent marketing campaigns that I developed resulted in additional sustained increases. Stella’s designs can be found at stellacarakasi.com.
Worked with Elegant Femme, a personal empowerment and coaching program founded by Tara Marino, to design programs; develop operational structures; and design and deliver the company’s first live group program, which produced than $250,000 in sales. Over the years these live programs have expanded, and sales from them have exceeded $500,000 in a single weekend. When Tara wanted to expand her business to include her clothing designs, I provided assistance in conceiving a way to market a new fashion line. To experience this expanding and powerful business for yourself, visit elegantfemme.com.
Supported Growing Spaces, a boutique manufacturing company that produces off-grid, geodesic Growing Dome® greenhouses, in redesigning the operational flow of their production facility and the organizational flow of their business (so that information flowed consistently from the people who initiated it to the people who were physically producing the product). In addition, I assisted in the hiring of some key team members and provided support in developing marketing content when the product was featured on HGTV’s “My Yard Goes Disney” episode. Explore a geodesic greenhouse for yourself at geodesic-greenhouse-kits.com.
Acted as Operations Director for “New York Times” best-selling author Christine Comaford, creating and delivering multiple live events and generating $500K in revenues for the company. More information can be found at smarttribesinstitute.com.
Mighty Ventures, LLC
Launched and became General Manager of Mighty Ventures, LLC, which provides training, education, and consulting to small and medium-sized businesses using a program based on the 7-Figure Business Formula developed by “New York Times” best-selling author Christine Comaford. To provide clients with the tools necessary to generate rapid growth and long-term sustainability for their businesses, we introduced them to venture capitalists, we gave them access to attorneys and tools for making sure they had all their agreements in place, and we delivered live events—both large training events and small-group strategic events. Oftentimes, companies that worked with Mighty Ventures doubled or tripled in size within a year.
Cosmic Cowgirls (Co-Design and Host the Bay Area Visionary Women’s Conference)
Planned, executed, and successfully managed Cosmic Cowgirls’ First Annual Bay Area Visionary Women’s Conference, which featured SARK (Susan Ariel Rainbow Kennedy) as a keynote speaker. Cosmic Cowgirls is a women-owned publishing and production company that delivers workshops on art as a sacred practice, women in business, and more. For more about this amazing company go to cosmiccowgirls.mamamillionaire.com.
• During the same period, co-founded the Cosmic Cowgirl Studio in Healdsburg, California, which for nine years provided a local destination for hundreds of women to experience their own creative expression through the practice of Intentional Creativity.
• In addition, I supported Cosmic Cowgirls founder Shiloh Sophia McCloud in the development and expansion of her online business. Learn more about her work at shilohsophiastudios.com.
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Develop skill-building plans that align with individual and organizational strategic needs.Designed systems and processes to drive business growth and increase profits at both corporate and asset levels.